Without a doubt, the Obama campaign fired on all cylinders. The few missteps that were made were quickly corrected and all but forgotten about. The McCain camp struggled with a moving message, as much internally-caused (and maybe more so) as it was a reaction to the Obama campaign.
If you can get beyond the gratuitous hyperbole in Mr. Ries article, it seems incredulous to think that a 6+% popular vote victory would represent the "best day ever" in marketing. Coupled with America's tendency to yo-yo from party to party every 8-12 years, not to mention the stagnant economy and a less-than-stellar performance by his opponent, one would think Obama would have needed to gather at least more than 53% of the vote to have revolutionized marketing.
Further review of the article yields a glaring omission:
Nazi propaganda chief Joseph Goebbels was the master of the "big lie." According to Goebbels, "If you tell a lie big enough and keep repeating it, people will eventually come to believe it."
The opposite of that strategy is the "big truth." If you tell the truth often enough and keep repeating it, the truth gets bigger and bigger, creating an aura of legitimacy and authenticity.
The author never qualifies which strategy the Obama campaign employed.
